Practice 01 of 03
Design
Identity, interaction, motion and art direction. Whatever register the problem deserves, executed to one standard.
Give it character
Product design & engineering / Amsterdam
Footage in.
Lines out.
Martin van Deursen helps founders and product leaders clarify difficult bets, make them tangible, and launch systems built to learn. Every brief starts as footage here. The studio traces it frame by frame until only the true lines are left.
Move to draw. Hold to pull the footage through.
Chapter 01 / The trace
Footage becomes drawing in three passes.
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01 / Contour
Find the register
The question worth answering, the audience it must convince, and the visual language the problem actually deserves.
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02 / Hatch
Make it real
Identity, interface, interaction and motion, plus a working build strong enough to test the premise rather than describe it.
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03 / Ink
Ship it honestly
A production surface with budgets enforced, accessibility respected, and every claim on it true.
Stage 01Contour only
Chapter 02 / The practice
One person, three modes.
Practice 02 of 03
Development
Interfaces, prototypes, tools and systems that turn a promising idea into something real enough to test. TypeScript-first, motion-literate, production-honest.
Build the structure
Practice 03 of 03
Research
Independent inquiry into AI alignment, evidence and the assumptions hidden inside systems. The practice that keeps the other two honest.
Interrogate the premise
The 1o1 / Design 101, Engineering 101, Asking-better-questions 101
One standard.
Twenty years in enterprise systems, then the pivot: AI-native designer-developer and independent researcher. Most studios sell a style. This one sells a standard, applied to whatever register your problem deserves.
Chapter 03 / The evidence room
Frames from public work.
Public, inspectable work. No invented clients, no borrowed logos.
- W01 / Independent design portfolio MVD·TV A portfolio staged as a broadcast band. Tune through the channels; every frequency is a real, running project.
- W02 / Independent AI-alignment research The Witness Protocol Transparency, corrigibility, and keeping humans in control.
- W03 / Portfolio system and engineering proof The House of Every Style The build dossier: seven design systems sharing one page inside a performance budget.
Chapter 04 / Request
Bring the hard problem.
Those are usually the interesting ones. Tell the studio which bet needs clarifying, which one needs to become tangible, or which system needs to launch so it can start learning.